Spotted on the children of many Hollywood celebrities and taking the UK by complete storm, Beatrix New York is debuting in the UK. Beatrix New York is dedicated to creating ‘too cool for school’ contemporary lunchboxes, rucksacks, backpacks and wheelie travel bags for children on the move. The designs mix a child-like love of imagination with an adult sense of style. All the bags are environmentally friendly and the colourful designs focus on simplicity, humour and quality. The brand has become a favourite of celebrity parents. Halle Berry, Katie Holmes, Britney Spears, Maggie Gyllenhaal, Meg Ryan, and Tobey Maguire are just some of the celebrities who have bought Beatrix products for their children.